Meet Our Staff

Alicia M Birong

Certified Professional Life Coach

Email Alicia

Alicia Marcos Birong is Certified Clinical Master Hypnotherapist and a Certified Professional Life Coach and Certified Trainer in Hypnotherapy and Coaching. She has 30 years of experience as a skilled therapist, coach, and counselor. Alicia holds a Masters Degree in Counseling from Loyola University, Chicago.

View Alicia’s “I Am” video

Alicia is the founder and owner of Guided Choices. She established Guided Choices in San Diego over 15 years ago and expanded to the Chicago area over 5 years ago. She founded Guided Choices to offer an alternative to traditional therapy. Her clientele consists of all age groups and she specializes in working with children who have various behavioral issues including ADHD/ADD and sensory issues. She believes that Hypnosis is a great tool to assist people in change that they were unable to do through traditional ways.

She also specializes in working with women assisting them through the various transitions of life, family, and career; using both Professional Life Coaching and Hypnosis.

Alicia has worked in the nonprofit arena, the business community, and in the ministry.

Alicia is a certified NGH (National Guild of Hypnotists) Trainer. She has presented at the NGH international, Mid-America and ACHE (American Counsel of Hypnosis Examiners) international Conferences; speaking on her specialty of Pediatric Hypnosis.

She also teaches pediatric hypnotherapy at conferences and to therapists in the Chicago area.
She is a pioneer in the field of children hypnosis and has developed techniques specific to helping children through hypnosis. She was the director of a hypnotherapy school in San Diego that offered an exclusive Pediatric Hypnosis component that she designed. The school was affiliated with ACHE.
Presently she has a certification program in hypnosis/life coaching in the Chicago area.

She was Executive Director for a halfway house for women in Georgia and was Program Director for several treatment centers serving adolescents. She held the position of youth minister at the parish, diocesan and national levels; working in Michigan, Texas and Louisiana.

Alicia is a wife & mother of two successful grown children and a grandmother.

She volunteers with various local non profit groups, including Girls on the Run, helping children and women with various transitions using hypnosis and life coaching.

Alicia has published various articles on Pediatric Hypnosis, and other aspects of Hypnosis and Life Coaching. She is currently in the process of writing her book on Pediatric Hypnosis.

Listen to Alicia’s podcast with Linda Gullo for Mini Miracles from Minor Moments

William Birong


Email Bill

Bill is a Licensed Clinical Social Worker with over 25 years of experience providing mental health treatment for adults, adolescents and seniors. He has a Masters of Social Work degree from San Diego State University.

His therapy style is a Cognitive Therapy based approach focusing on a person’s strengths. His expertise is in helping people find, develop and focus on their personal strengths, and help to empower them to use those strengths to succeed in overcoming or managing their issues, problems and concerns.

Each person and life situation is unique and different. Bill assesses each individual and provides acceptance to that person’s current state of being; not how they want to be, but as they are now. Then after establishing the client’s goals, works toward guiding that person to the outcome they desire, always making room for changes as the journey progresses. Bill works by providing support and guidance to gently help you make positive changes and gain control over your life.

Bill abides by the Ethical Standards set  by the National Association of Social Workers.